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September 24, 2015
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Analytics That Will Matter Most to Your Boss

Analytics
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Analytics That Will Matter Most to Your Boss

Analytics plays a very important role in a company’s success, and there are tons of analytics available on all aspects of a website.  But taking those analytics, reviewing them, and creating a report with the most beneficial information can be a daunting task.  At the end of each month, an analytics report is put together by myself and the INTEGRIS Marketing Team hitting the hotspots of the INTEGRIS website and social media pages.  This blog post is going to provide you some beneficial insight on the purpose of analytics and which of those metrics your boss will actually care about seeing.  Keep in mind, each company and project are different and have different needs, so tailoring your analytics report to those specifics is key for creating a worthwhile report.

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September 17, 2015
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3D Printing: The High-Tech Industry at a Glance

3d printing
3D Printing , , , , ,

3D Printing: The High-Tech Industry at a Glance

It’s well known that 3D printing is growing, and growing fast!  The technology’s capabilities are ever-changing and are continuing to advance every day.  With new and different types of plastics, metals and even glass being introduced into the 3D printing world, the technology is sure to continue to rise in popularity.  It’s growing so fast that there are even 3d printed jet engines that are fully functional! Only time will tell just exactly where the evolving technology will take the industry, but we here at INTEGRIS sure are excited and anxious to see where it goes!  Just imagine how much more accessible even simple household products could be in the future.  The possibilities are endless!  So, take a look at the infographic for a quick glance at what the future of 3D printing is estimated to look like, and keep your eye out for all of the awesome 3D printed things to come!

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September 17, 2015
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Twitter Marketing & the Truth About Beating the Odds

Twitter Marketing
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Twitter Marketing & the Truth About Beating the Odds

Over the last week or so, I have put out a few blog posts regarding INTEGRIS’ social media marketing challenges and several helpful tips that we are using to overcome those challenges.  So far, I’ve covered our LinkedIn Page and our Facebook Page.  Now, it’s time for our Twitter Page, which is our most successful page so far.  There are multiple aspects I focus on when I say our most successful page including the number of followers, tweet impressions, tweets linking to INTEGRIS, and a few others.  I’ve got to say, for having no budget for ads, almost zero followers, and very little of INTEGRIS content to start with, our Twitter Page has kicked some butt in development!

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September 15, 2015
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5 Easy Tips to Boost Your Facebook Marketing

Facebook Marketing
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5 Easy Tips to Boost Your Facebook Marketing

The social media giant that is Facebook provides excellent marketing opportunities for companies big and small if those opportunities are leveraged correctly.  Many people think that simply posting to Facebook will provide tons of page likes, new followers, comments, likes, and so on.  If only it was that easy…and believe me I really wish it was that easy!  However, we don’t live in a world where everything comes that easy and with little effort, so that leaves us with no choice but to work hard and make things happen!  INTEGRIS has come a long way with our Facebook Page growth and our strategies upon achieving the success that we have.  Now let me clarify, we haven’t been breaking any records or anything, but we have made quite a bit of progress in just the last few months.

Facebook-Likes-9-10-15

 

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September 11, 2015
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INTEGRIS’ Social Media Marketing Challenges

Social Media
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INTEGRIS’ Social Media Marketing Challenges

I started at INTEGRIS in March of 2015.  I was hired on to help with marketing strategies for our current customers and INTEGRIS as the company continues to grow.  My first project had nothing to do with social media marketing, and I had done very little of it in my past work history.  Most of my past marketing experience has been in the restaurant/service industry, and in my case social media was not a main focus.  Sure, I had used social media for this type of marketing, but social media marketing wasn’t what it is today, and I didn’t use it to its full potential. And now, with a new company and a new set of objectives, I have had quite a learning experience of integrating social media marketing strategies into my daily routine for the growing company that INTEGRIS is.  I will be sharing a few social media related posts in the next week or so in which I’m going to share with you a few tips and tricks I have picked up along the way that has helped INTEGRIS gain a much larger social media presence than when I started.  Oh yeah, and I should mention that it’s all been done without paying a cent for any advertising, publishing, or a single post boost!

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September 11, 2015
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5 Marketing Tips to Revamp Your LinkedIn Profile

LinkedIn
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5 Marketing Tips to Revamp Your LinkedIn Profile

Growing and maintaining a presence for your business on LinkedIn is no easy feat to overcome, especially when there is no room in the budget to boost and promote your posts and updates.  INTEGRIS has been faced with the challenge of establishing a solid LinkedIn profile to gain followers and grow our presence to help our marketing efforts, and with no budget to do so.  I have definitely had my work cut out for me!  So, I’ve got to start off by saying that this is a slow-moving process, but a possible goal to achieve.  As I mentioned, there is no room in our current marketing budget to spend on any social media advertising, meaning that all of our followers, interactions, page views, etc. have been 100% organic (free).  INTEGRIS has had a LinkedIn Page for well over a year now, but it wasn’t until May of 2015 that I started the implementation of INTEGRIS’ Social Media Marketing Plan.

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September 3, 2015
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What was Learned at the 2015 Farm Progress Show

Farm Progress Show
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What was Learned at the 2015 Farm Progress Show

I am pleased to announce that today we have a guest blogger, who is not only an industry pro but also the Principal & Chief here at INTEGRIS Group! The man I am speaking of is Andy Berberich.  Coming from a dynamic engineering background encompassing Testing, Bio, Agricultural, Mechanical and Legal Engineering projects, Andy formed INTEGRIS to provide value to those he works with.  Andy enjoys sitting down and conversing with clients to learn more about their products, ideas, and goals in order to have a sound understanding of how we can help them.  In his free time, Andy enjoys Auto Racing, Volunteering and was recently named to the Central Illinois 40 under 40.  Andy (along with INTEGRIS’ Dir. of Business Operations, Eric Myers) recently attended the 2015 Farm Progress Show in Decatur, Illinois and the following post is what he gathered from his experience while in attendance.  Enjoy!

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