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January 25, 2016
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The Case for Market Research: The Path to Sales

The Path to Sales
Expertise, Services, Who We Are ,

How INTEGRIS Used Market Research to Drive Sales

Executive Summary

INTEGRIS Group is primarily known for our engineering knowledge, however, we have a talented marketing team that works in conjunction with engineering to provide market research. We were approached to investigate a further push into an existing market and since we understood the engineering behind the product it made sense to keep this project at INTEGRIS.  Our goal was to determine if there was a significant need for new or replacement grain transfer equipment throughout the Midwest.  They had been dabbling the industry for about the past decade, but have not made great strides in acquiring market share and while they have learned from mistakes, they wanted to ensure the effort was proving to be fruitful both now and in the future.  INTEGRIS agreed and we put together a market research portfolio analyzing both existing and future needs while being ever mindful of how to capture these markets as we learned about their potential needs.

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December 8, 2015
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5 Quick Tips to Boost Your Blog Posts

Blog
Media , ,

Blogging has become a huge marketing phenomenon over the last decade or so, and for good reasons.  It helps establish a brand identity, display knowledge of a specific industry or many industries, share thoughts and opinions on relevant subjects, and the list goes on and on.  Blogging helps share these thoughts and ideas to the world, having the ability to reach huge audiences.  However, reaching those huge audiences is much easier said than done.  Since my start at INTEGRIS, I have learned quite a bit about blogging and blog marketing, as it is something I had little experience with before working here.  Now, we don’t have a blog audience of millions of people, but we are growing our audience more and more each month, which has been our main goal.  So, that being said, I’m going to share 5 tips that I have picked up along my blog knowledge gaining journey that seem to continuously work for us.  There are dozens of different approaches you can take when pumping out blog posts, but these 5 aspects I’m going to share with you are good to start with.

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November 5, 2015
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Product Development & Market Research: Do You Know How They Relate?

Product Development & Market Research
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Product Development & Market Research: Do You Know How They Relate?

There are multiple different aspects that are involved in the product development process.  This is something that INTEGRIS puts a lot of our energy and resources into when we tackle our client projects. Consumer demands are growing faster than ever and new product development is crucial in keeping up with those demands.  Growth and development require a continuous stream of new ideas, product updates, and new category innovations.

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November 3, 2015
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The 7 Best Marketing Blogs You Can’t Live Without

Blog
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The 7 Best Marketing Blogs You Can’t Live Without

There are a boat-load of marketing blogs out there today and filtering through the garbage to find worthy information can be a daunting task.  Marketing blogs can provide tons of useful information to help with all aspects of your marketing: content, social media, SEO, email, and on and on and on.  There’s no doubt that all of these things are important marketing hot points, but how do you know when you’re reading tips and strategies that are actually beneficial?  The answer is easy, you follow the blogs on this list! So, take a few minutes to read through the list, follow the links, and get yourself on the path to marketing domination!

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September 24, 2015
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Analytics That Will Matter Most to Your Boss

Analytics
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Analytics That Will Matter Most to Your Boss

Analytics plays a very important role in a company’s success, and there are tons of analytics available on all aspects of a website.  But taking those analytics, reviewing them, and creating a report with the most beneficial information can be a daunting task.  At the end of each month, an analytics report is put together by myself and the INTEGRIS Marketing Team hitting the hotspots of the INTEGRIS website and social media pages.  This blog post is going to provide you some beneficial insight on the purpose of analytics and which of those metrics your boss will actually care about seeing.  Keep in mind, each company and project are different and have different needs, so tailoring your analytics report to those specifics is key for creating a worthwhile report.

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September 17, 2015
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Twitter Marketing & the Truth About Beating the Odds

Twitter Marketing
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Twitter Marketing & the Truth About Beating the Odds

Over the last week or so, I have put out a few blog posts regarding INTEGRIS’ social media marketing challenges and several helpful tips that we are using to overcome those challenges.  So far, I’ve covered our LinkedIn Page and our Facebook Page.  Now, it’s time for our Twitter Page, which is our most successful page so far.  There are multiple aspects I focus on when I say our most successful page including the number of followers, tweet impressions, tweets linking to INTEGRIS, and a few others.  I’ve got to say, for having no budget for ads, almost zero followers, and very little of INTEGRIS content to start with, our Twitter Page has kicked some butt in development!

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September 15, 2015
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5 Easy Tips to Boost Your Facebook Marketing

Facebook Marketing
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5 Easy Tips to Boost Your Facebook Marketing

The social media giant that is Facebook provides excellent marketing opportunities for companies big and small if those opportunities are leveraged correctly.  Many people think that simply posting to Facebook will provide tons of page likes, new followers, comments, likes, and so on.  If only it was that easy…and believe me I really wish it was that easy!  However, we don’t live in a world where everything comes that easy and with little effort, so that leaves us with no choice but to work hard and make things happen!  INTEGRIS has come a long way with our Facebook Page growth and our strategies upon achieving the success that we have.  Now let me clarify, we haven’t been breaking any records or anything, but we have made quite a bit of progress in just the last few months.

Facebook-Likes-9-10-15

 

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September 11, 2015
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INTEGRIS’ Social Media Marketing Challenges

Social Media
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INTEGRIS’ Social Media Marketing Challenges

I started at INTEGRIS in March of 2015.  I was hired on to help with marketing strategies for our current customers and INTEGRIS as the company continues to grow.  My first project had nothing to do with social media marketing, and I had done very little of it in my past work history.  Most of my past marketing experience has been in the restaurant/service industry, and in my case social media was not a main focus.  Sure, I had used social media for this type of marketing, but social media marketing wasn’t what it is today, and I didn’t use it to its full potential. And now, with a new company and a new set of objectives, I have had quite a learning experience of integrating social media marketing strategies into my daily routine for the growing company that INTEGRIS is.  I will be sharing a few social media related posts in the next week or so in which I’m going to share with you a few tips and tricks I have picked up along the way that has helped INTEGRIS gain a much larger social media presence than when I started.  Oh yeah, and I should mention that it’s all been done without paying a cent for any advertising, publishing, or a single post boost!

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September 11, 2015
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5 Marketing Tips to Revamp Your LinkedIn Profile

LinkedIn
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5 Marketing Tips to Revamp Your LinkedIn Profile

Growing and maintaining a presence for your business on LinkedIn is no easy feat to overcome, especially when there is no room in the budget to boost and promote your posts and updates.  INTEGRIS has been faced with the challenge of establishing a solid LinkedIn profile to gain followers and grow our presence to help our marketing efforts, and with no budget to do so.  I have definitely had my work cut out for me!  So, I’ve got to start off by saying that this is a slow-moving process, but a possible goal to achieve.  As I mentioned, there is no room in our current marketing budget to spend on any social media advertising, meaning that all of our followers, interactions, page views, etc. have been 100% organic (free).  INTEGRIS has had a LinkedIn Page for well over a year now, but it wasn’t until May of 2015 that I started the implementation of INTEGRIS’ Social Media Marketing Plan.

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August 25, 2015
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INTEGRIS Marketing Working For You

INTEGRIS Marketing
Services , , , , ,

INTEGRIS Marketing Working For You

By now, our blog readers have figured out that INTEGRIS Group is an Illinois based, engineer owned, product engineering company.  We make a difference by helping our clients develop game-changing products.  We have created new companies and, partnered with startups and existing companies to help commercialize new products and new technologies.  We have actually done some really, really cool stuff in the tech, medical, manufacturing, and electrical engineering fields! We have a very talented team that covers a large spectrum of industries and talents.

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