How INTEGRIS Used Market Research to Drive Sales
Executive Summary
INTEGRIS Group is primarily known for our engineering knowledge, however, we have a talented marketing team that works in conjunction with engineering to provide market research. We were approached to investigate a further push into an existing market and since we understood the engineering behind the product it made sense to keep this project at INTEGRIS. Our goal was to determine if there was a significant need for new or replacement grain transfer equipment throughout the Midwest. They had been dabbling the industry for about the past decade, but have not made great strides in acquiring market share and while they have learned from mistakes, they wanted to ensure the effort was proving to be fruitful both now and in the future. INTEGRIS agreed and we put together a market research portfolio analyzing both existing and future needs while being ever mindful of how to capture these markets as we learned about their potential needs.